Motivate Your Team and Boost Engagement by Fostering a Winning Agency Culture
Are your employees scared to take on more responsibility? Do they not trust themselves enough? It’s time you change your company culture to engage them and make them better. An agency was on the...
Why Your Agency Needs KPIs (And the Three Ways Of Implementing Them Into Your Business)
How well do you understand the metrics that influence your agency’s success? Without KPIs, you can’t know if you’re working at maximum efficiency.
How This Agency Increased Project Margins By 36% When They Made the Shift to Fixed-Fee Pricing (And How Our Client Also Avoided Scope Creep)
Fixed-fee pricing lets you charge based on value rather than hours worked. But to get to that point, there’s an important mindset shift you first need to make.
5 Things You Need to Do to Create Your Business Your Way
You may have started your business with a vision of what you wanted it to be. But somewhere along the way, you made compromises. This article shows you how to get your business back on track. It can...
Tips to Improve Your Agency's Client Retention and Keep a Solid Cash Flow
The best client a creative agency can have is a recurring one. But you know the drill: you put a lot of work into attracting and onboarding a new client, they love your work and then – what? At best...
What to Know About Deductions for Marketing Expenses
In some circumstances, you may be able to deduct some of your company’s marketing expenses on your taxes, depending on how you classify certain business expenses or what you qualify as marketing. The...
Steps to Follow Before Hiring Your Agency’s First Employee
Hiring your first employee is a major step for any small business. It’s important you follow all the legal rules and regulations that are in place for that hiring process so your agency can continue...
Why Profitable Agencies Rock The Boat: Taking The Next Step
Profit margins can be tight in creative agencies, especially with as competitive as the market currently is. However, there are still ways you can increase your agency’s profitability. Before rainy...
Key Financial Reports Ad Agencies Can't Do Without
Ad agencies by nature can be a scrappy occupation. More than most businesses, they need to stay on top of their finances to make sure they stay profitable and operate as efficiently as possible. Part...