How This Agency Increased Project Margins By 36% When They Made the Shift to Fixed-Fee Pricing (And How Our Client Also Avoided Scope Creep)
Fixed-fee pricing lets you charge based on value rather than hours worked. But to get to that point, there’s an important mindset shift you first need to make.
5 Things You Need to Do to Create Your Business Your Way
You may have started your business with a vision of what you wanted it to be. But somewhere along the way, you made compromises. This article shows you how to get your business back on track. It can...
Tips to Improve Your Agency's Client Retention and Keep a Solid Cash Flow
The best client a creative agency can have is a recurring one. But you know the drill: you put a lot of work into attracting and onboarding a new client, they love your work and then – what? At best...
What to Know About Deductions for Marketing Expenses
In some circumstances, you may be able to deduct some of your company’s marketing expenses on your taxes, depending on how you classify certain business expenses or what you qualify as marketing. The...
Steps to Follow Before Hiring Your Agency’s First Employee
Hiring your first employee is a major step for any small business. It’s important you follow all the legal rules and regulations that are in place for that hiring process so your agency can continue...
Why Profitable Agencies Rock The Boat: Taking The Next Step
Profit margins can be tight in creative agencies, especially with as competitive as the market currently is. However, there are still ways you can increase your agency’s profitability. Before rainy...
Key Financial Reports Ad Agencies Can't Do Without
Ad agencies by nature can be a scrappy occupation. More than most businesses, they need to stay on top of their finances to make sure they stay profitable and operate as efficiently as possible. Part...
5 Tips for Maximizing Profits at Your Digital Marketing Agency
Once you’ve started to see some growth in your marketing agency, the next step is figuring out ways to maintain that growth and make your agency as profitable as possible. In today’s highly digital...
Helpful Tips for Managing a Cash Flow Crunch
Cash flow is one of the most common challenges small businesses face, and one that can be the most difficult to overcome. Business owners often struggle to get customers to pay their invoices on time...
Business Accounting: The Cash vs. Accrual Methods
When it comes to keeping track of a company’s revenue and expenses, there are two methods you can use: the cash method and the accrual method. In most cases, you’ll have the freedom to pick which...