Why Your Marketing Agency Needs a New Lead Generation Strategy

If your marketing agency is only as strong as your current client pipeline, what would the prognosis be? 

Do you have a list of promising leads just waiting for space to appear on your calendar? 

Or are you surviving month-to-month, never 100% sure how the things are going to pan out?  

Nothing is worse than the stress of not feeling secure in your business’ financial situation - so why not avoid it altogether?

Your Money-Making Toolbox 

Want to expand your impact in 2023? Your business should be leveraging a combination of inbound and outbound lead generation tools if you want to maximize your agency’s reach and impact. Some of the most effective lead-generation tools include: 

• Search engine optimization (SEO) 
• Content marketing 
• Social media advertising  

• Email marketing 
• Webinars 
• LinkedIn Events 

Investing in these tools will allow your agency to expand your reach to more potential customers, engage with them on a deeper level, and ultimately convert them into paying clients. Better yet, you can automate these processes with tools like Zapier to move things along faster.

Data is King 

To make informed business decisions, your business need to be able to rely on accurate, up-to-date data. You should be investing in tools that can help you collect, manage, and analyze your information accurately. This could include software like: 

• Google Analytics (to quantify the success and impact of ads or website performance).  
• Hubspot (to collect marketing data) 

• Salesforce (to keep accurate sales records and gauge sales process effectiveness).  

By using these tools to track your lead generation efforts, you can identify areas for improvement, optimize your approach, and achieve better results.

Weekly Review of Results and KPI's

Lead generation is a continuous process, and to ensure you're moving in the right direction, you need to be reviewing your results and KPI's on a weekly basis. This means tracking metrics such as: 

• Conversion rates (how often are leads turning into signed deals) 
• Lead-to-customer ratio (how reliable is your sales pipeline?) 
• Cost per lead (otherwise know as the CAC - cost of acquiring customers) 
• Return on investment (ROI) 

• Billed hours per project (to compare productivity) 

By regularly reviewing these metrics, you can identify trends, make data-driven decisions, and continuously improve your lead generation efforts. Remember, numbers are one of the only things in your business you can count on NOT to lie to you. 

The Benefits of Investing in Lead Generation

Investing in a strong lead generation strategy brings numerous benefits to your marketing agency, including: 

• Increased reach: By using a combination of inbound and outbound lead generation tools, you'll be able to reach a wider audience and generate more leads. The more potential clients you reach, the more potential revenue you will generate.  
• Improved conversion rates: By analyzing data and continuously making changes to optimize your approach, you'll be able to increase your conversion rates and convert more leads into paying clients. 
• Increased revenue: As your reach and conversion rates grow, so will your revenue. 
• Better return on investment: By tracking metrics such as ROI, you'll be able to see the tangible results of your efforts and make data-driven decisions to maximize your return on investment. 

• Increased competitiveness: In a competitive industry like marketing, it's important to stay ahead of the curve and invest in strategies that will set you apart from your competition. 

Marketing agencies who invest in a strong lead generation strategy in 2023 will be well-positioned for growth and success. By using the right tools, analyzing data, tracking metrics, and continuously optimizing their approach, you’ll be able to reach more clients, convert more leads, and ultimately drive your businesses forward.  

So, what are you waiting for? Get started on your lead generation strategy today!