Why Your Agency Needs KPIs (And the Three Ways Of Implementing Them Into Your Business)
How well do you understand the metrics that influence your agency’s success? Without KPIs, you can’t know if you’re working at maximum efficiency.
How This Agency Increased Project Margins By 36% When They Made the Shift to Fixed-Fee Pricing (And How Our Client Also Avoided Scope Creep)
Fixed-fee pricing lets you charge based on value rather than hours worked. But to get to that point, there’s an important mindset shift you first need to make.
5 Things You Need to Do to Create Your Business Your Way
You may have started your business with a vision of what you wanted it to be. But somewhere along the way, you made compromises. This article shows you how to get your business back on track. It can...
Financing Mistakes to Avoid in a Marketing Business
Most businesses will, at some point, have to take out loans to finance major purchases. It is crucial that any company performing financing put plenty of thought and planning into its...
Tips to Improve Your Agency's Client Retention and Keep a Solid Cash Flow
The best client a creative agency can have is a recurring one. But you know the drill: you put a lot of work into attracting and onboarding a new client, they love your work and then – what?...
What to Know About Deductions for Marketing Expenses
In some circumstances, you may be able to deduct some of your company’s marketing expenses on your taxes, depending on how you classify certain business expenses or what you qualify as marketing....
How the New Tax Laws Affect Your Company in 2019
Congress passed the Tax Cuts and Jobs Act (TCJA) in December 2017 and it took effect January 1, 2018, making this the first tax season after one of the biggest tax reform bills in decades. The TCJA...
Steps to Follow Before Hiring Your Agency’s First Employee
Hiring your first employee is a major step for any small business. It’s important you follow all the legal rules and regulations that are in place for that hiring process so your agency can...
The Benefits of Hiring Temporary Workers for Your Agency
If your agency sees seasonal swings with regard to your total workload and the number of projects you’re handling, you might consider hiring temporary workers. While there are some challenges...
Important Factors to Consider When Analyzing Your Agency’s Accounting
Every now and then it’s important to take a close look at your agency’s financial practices and see where you can stand to make some improvements. This is a good habit to get into, as it’ll help...