How well do you understand the metrics that influence your agency’s success? Without KPIs, you can’t know if you’re working at maximum efficiency.
Fixed-fee pricing lets you charge based on value rather than hours worked. But to get to that point, there’s an important mindset shift you first need to make.
You may have started your business with a vision of what you wanted it to be. But somewhere along the way, you made compromises. This article shows you how to get your business back on track. It can...
Most businesses will, at some point, have to take out loans to finance major purchases. It is crucial that any company performing financing put plenty of thought and planning into its...
The best client a creative agency can have is a recurring one. But you know the drill: you put a lot of work into attracting and onboarding a new client, they love your work and then – what?...
In some circumstances, you may be able to deduct some of your company’s marketing expenses on your taxes, depending on how you classify certain business expenses or what you qualify as marketing....
Congress passed the Tax Cuts and Jobs Act (TCJA) in December 2017 and it took effect January 1, 2018, making this the first tax season after one of the biggest tax reform bills in decades. The TCJA...
Hiring your first employee is a major step for any small business. It’s important you follow all the legal rules and regulations that are in place for that hiring process so your agency can...
If your agency sees seasonal swings with regard to your total workload and the number of projects you’re handling, you might consider hiring temporary workers. While there are some challenges...
Every now and then it’s important to take a close look at your agency’s financial practices and see where you can stand to make some improvements. This is a good habit to get into, as it’ll help...